Why are Big women excluded from buying swimwear

Women’s Swimwear - What is sexy what is not? The term sexy in describing swimsuits is one of the most over-rated terms used in the swim wear world. One mans sexy is another’s sexless. Gone are the days where femininity and womanly allure played the vital role of attraction. Today it seems that the implied offer of sex is what counts.
Confusion :
Sensuality has been confused with sexuality. Womanly grace and allure is no longer a word used in describing women’s social attributes. Today describing something as sexy means that it looks the same as every other item on the market but in a different colour. We no longer convey that god given essence of womanhood.
Take swimwear, the styles roll over once in twenty years. Today’s “sexy” bathing suit and Bikini styles are new to those who are too young to remember the sixties but in reality beside the invention of Spandex there is little really new on the market.
The biggest sin against womanhood
Worse still are those swimming costumes for the bigger set. Today’s designs date back to the late forties and fifties and are repeated year after year in different colours. Few swimwear designers have attempted to break that “oldie” mould. Why is it that the out size or the older set cannot be allowed to be seen as “sexy” or still having that womanly allure?
Why is it so difficult to design something that will hide the fat rolls or bit of sagging skin and still look good on the wearer? A correctly designed outsize Monokini for example can replace the Classic Bathing suit and look just as good if not better than the archaic styles retailed today.
We are told that most people are obese, BUT manufacturers and designers say the market is size zero. Whether this is true or not I will not discuss that here, suffice to say that most Plus or Outsize women are made to look like beached whales in a bathing suit instead of the real women they are.
Let us bring about change
These women also wish to be pleasing to the eye even if it is there own. Why is it that market is reluctant to acknowledge this important section of our respective nations? The mothers who have borne and raised us should be allowed to be proud of the result of childbirth and the strain of looking after a family.
The author
Hugh Robinson is the designer for Xen swimwear. Designs to enhance the feminine mystique.
Confusion :
Sensuality has been confused with sexuality. Womanly grace and allure is no longer a word used in describing women’s social attributes. Today describing something as sexy means that it looks the same as every other item on the market but in a different colour. We no longer convey that god given essence of womanhood.
Take swimwear, the styles roll over once in twenty years. Today’s “sexy” bathing suit and Bikini styles are new to those who are too young to remember the sixties but in reality beside the invention of Spandex there is little really new on the market.
The biggest sin against womanhood
Worse still are those swimming costumes for the bigger set. Today’s designs date back to the late forties and fifties and are repeated year after year in different colours. Few swimwear designers have attempted to break that “oldie” mould. Why is it that the out size or the older set cannot be allowed to be seen as “sexy” or still having that womanly allure?
Why is it so difficult to design something that will hide the fat rolls or bit of sagging skin and still look good on the wearer? A correctly designed outsize Monokini for example can replace the Classic Bathing suit and look just as good if not better than the archaic styles retailed today.
We are told that most people are obese, BUT manufacturers and designers say the market is size zero. Whether this is true or not I will not discuss that here, suffice to say that most Plus or Outsize women are made to look like beached whales in a bathing suit instead of the real women they are.
Let us bring about change
These women also wish to be pleasing to the eye even if it is there own. Why is it that market is reluctant to acknowledge this important section of our respective nations? The mothers who have borne and raised us should be allowed to be proud of the result of childbirth and the strain of looking after a family.
The author
Hugh Robinson is the designer for Xen swimwear. Designs to enhance the feminine mystique.
